Sunday, May 2, 2010

Customers or Consultants - Which is Best?

Quick...which would you rather have, 100 customers or 100 consultants on your team?

Hands down, this is a no-contest for me. I'll take the 100 customers any day.

Why? Well, back to my most common theme. SALES is the life and lifeblood of the party plan. If people aren't buying product, nobody is making any money. If I have 100 customers buying product on any kind of regular basis, I have guaranteed commissionable income that I am responsible for generating. I do the work, I earn the dollars.

Plus, where is my number one, without a doubt or moment's hesitation BEST POOL of potential consultants?

That's right...from my customer base.

Not to beat the numbers horse to death, but there are some pretty general statistics that can be estimated here. In direct sales, roughly three customers in ten is a candidate to become a consultant. Lots of variables here: it needs to be the right time in their life and fill some need for them. Still, if I have 100 active customers, chances are there are twenty to thirty potential recruits just waiting to be asked among them.

And a customer with a story to tell is the best consultant you will ever have.

So, think again. Want to build a huge team by focusing on recruiting? Or, build a successful business with satisfied customers and find enthusiastic and motivated consultants from that group?

SALES...the Life of the Party Plan.

Good Selling!

Kimberly

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